Director of Marketing

ROLE RESPONSIBILITIES:

• Identify and implement sales strategies to achieve financial and branding goals.
• Own and manage digital marketing solutions, social media integration, SEO and other monitoring methodologies and analytics.
• Manage strategic conception and development of campaign implementation plans to govern social media presence and promotional programs to drive interest and market influence.
• Cultivate strategic partnerships to execute integrated online campaigns, enhancing revenue and margin performance across various revenue streams.
• Lead the synthesis of digital and traditional marketing plans for effective execution.
• Coordinate team structures and workflows to ensure efficient delivery of outreach plans and campaigns.
• Optimize collaboration between creative, content design, and partnership teams to drive audience growth for events, products, and services.
• Monitor marketing performance metrics and evaluate outcomes to refine strategies as needed.
• Conduct regular meetings with account managers to review pipelines, address challenges, and provide ongoing training.
• Develop organizational structure and KPIs for the Marketing Department, with focus on succession planning.
• Define target customer segments and drive marketing efforts to improve brand positioning and sales revenue.
• Establish strategic partnerships and negotiate advertising contracts to create value.
• Oversee special events programming to attract prospective customers.
• Lead marketing campaigns for Asia Pacific businesses.
• Monitor customer relationships through CRM systems and ensure effective sales funnels.
• Revamp loyalty programs and collaborate with IT on application development.
• Plan, direct, and allocate marketing budgets aligned with strategic objectives.

ROLE REQUIREMENTS:

• Bachelor’s degree in Marketing or Business; MBA preferred.
• Over 10 years of progressive experience in marketing or business development, with a proven track record of marketing expansion. 3 to 5 years of leadership experience.
• Proficiency in CRM and SEO tools such as Google Analytics, Google Adwords, HubSpot, WebTrends, and SalesForce.
• Expertise in big data analysis.
• Demonstrated influence, entrepreneurship, collaboration, and self-motivation, with strategic thinking capabilities and the ability to work autonomously.
• Extensive network and connections within the industry.
• Strong background in business development and project management.
• Ability to consistently produce and present comprehensive reports.
• Outstanding organizational and time management skills.
• Effective communication and interpersonal abilities.
• Exceptional presentation skills.